Why NBC didn't compete with CBS to sign stars in '49

Consider the Jack Benny Show lasted until 1955.  Amos 'n' Andy changed formats a bit and lasted until the late 1950's.  Burns and Allen lasted until 1950.  All of these shows also went to television and so did most of the other shows and stars that went to CBS (Edgar Bergen and Harold Peary just to name two.)

By 1950, radio was all but dead anyway, as television took over the heartbeat of America anyway. 

But it's safe to say the Benny show made a lot of money during that time compared to other shows on the air and these "old people" probably did quite well for themselves at CBS.

Hey America, this is CBS. There's this cool guy in Germany. Listen...

An unusual ad for CBS

1949 [I also had to edit the size, this thing was huge]

14 different double-paged CBS ads

Learn something new every day

First, another really cool ad from CBS Radio (I love these) with it's caricature drawings.

Lo and behold, there is Dick York, someone who I never knew was on radio! He played on a show called, That Brewster Boy - a show I have never heard before, until now.

He's not on this episode but it's an example of the show. No known episodes exist with Dick York as That Brewster Boy.

And here's a photo of Dick York. He played Darren (the first one as there were 2 different ones) on tv's Bewitched. And come to think of it, his mother-in-law was played by radio stalwart Agnes Moorehead.

Dick York

One of these is not like the others

Ozzie & Harriet?  Hmmm.  What is up with that?

The Biggest Show in Town!